Sneak Preview of the New Noblesville Cabela’s Store

cabelas noblesville indiana store
Interior of the new Cabela's store
Interior of the new Cabela’s store

WildIndiana just got a sneak peak of the new Cabela’s store that will open in Noblesville at 10 a.m. on August 20, 2015.

The store will be the 73rd Cabela’s location across the U.S. but only the second store in Indiana, joining the Hammond location that opened in 2007. The well-known company is headquartered in Sidney, Nebraska and bills itself as “The Worlds Foremost Outfitter of hunting, fishing and outdoor gear.”

The store is a bit smaller than the larger “Legacy” stores such as Hammond but is still quite impressive at over 82,000 square feet. It also has some of the same features as the larger stores, including a “mountain” that showcases a collection of some of the 100 full-body mounts of deer, turkey, moose, bear and other critters. There is also a display of live native fish in the large aquarium at the base of the mountain.

Life-sized replica of the Beck Buck
Life-sized replica of the Beck Buck

Upon entering the store, visitors are greeted by a huge fireplace and a life-sized replica of the “Beck Buck,” Indiana’s non-typical record deer and the second-largest non-typical whitetail ever taken by a hunter.

According to Nathan Borowski, Communications Specialist for Cabela’s Incorporated, the Noblesville store represents the “next generation of stores that have more efficient floor plan that allows us to build in smaller areas,” that don’t have such a large outdoor community as the regions with mountains, many lakes or other places where there is a greater demand for hunting and fishing products.

The "Mountain" feature's full-sized mounts of many different animals
The “Mountain” feature’s full-sized mounts of many different animals

Though smaller, the store still contains a vast array of name-brand outdoor products in a variety of niches along with many of Cabela’s popular house-branded bags, clothing and other gear.   There is the usual range of amenities seen in a large outdoor store such as firearms department, large fishing tackle section and an archery shop. The new Cabela’s also sells boats and other outdoor power equipment and houses a full-service outdoor motor service facility.

There is also a comprehensive fly shop that sells gear, flies and fly-tying material along with a large clothing department.

Other special features of the store include an archery range, Bargain Cave, used Gun Library, Fudge Shop, Boat Shop and the John Bundy Grill that serves unique wild-game dishes. Bundy is owner of the well-known Hamilton County decoy company of the same name.

The store is home to approximately 175 full-time and seasonal employees. One of those employees (or “Outfitter”) is Mark Clark of the fishing department.

Clarks says that customer service is a major emphasis of the company and not just a slogan on promotional material. “I like their philosophy,” says Clark, who has spent 36 years in the ministry but is currently between jobs. “They emphasize superior customer service and that’s why I wanted to work here,” he said. “It’s all about creating a great customer experience through high quality service,” he noted enthusiastically.

The ribbon-cutting ceremony will begin at 9:45 a.m. on August 20 and will conclude with a ribbon cutting ceremony at 10 a.m. when local Archery Department Outfitter Dean Widman will fire an arrow into the ribbon to ceremonially open the store.

The new store is located at 13725 Cabela Parkway, Noblesville, just off exit 210 on Interstate 69 in the Saxony Corporate Campus Development. For more information, visit











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